RERO

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Born in 1983.
He lives and works in Rio de Janeiro (Brazil).

Halfway between urban art and conceptual art, RERO questions on one side the context of art, on the other the codes of image and intellectual property through an acronym that appears regularly in his works: WYSIWYG (What You See Is What You Get). Reinterpretation and self-censorship – he crosses his messages with a thick black line – are the key words for his investigation on the negation of the picture.

Strongly imbued with philosophy and sociology, he never stops questioning the codes of our society, especially the notions of consumption and obsolescence, without ever judging but by suggesting to the viewer to do so. The artist questions the limits of intimacy with what we make public, voluntarily or involuntarily, consciously or unconsciously, especially on the Internet. By a radical construction, where everything must be shown and nothing must be hidden, RERO determines the boundary between the inside and the outside.